Compass Colorado SOI Monthly Marketing Plans
February 2023 SOI Marketing Plan
Make implementing your monthly sphere marketing plan a breeze with our ready-made local content.
Questions? Contact agentexperience@compass.com
Want an Action Plan to keep yourself on track? Check it out here!
Free Marketing
Social Media: Local Colorado Assets
Our local design team has created local, timely Colorado social media assets for you to share this month. We recommend posting at least 2-3 times a week on social media, and remember to engage with your audience’s posts!
December Market Stats
— Denver Metro (post) & Denver Luxury (story)
— City of Boulder & Boulder County
— Aspen
— Vail Valley
And this list is just the social media content exclusive to Colorado! You can find all new local and national social content on Marketing Center. Remember, there’s new pre-made social media content published to Marketing Center multiple times every week!
For a recommendation on when to post, check out our Social Media Calendar.
Email: Bulk Messages and Newsletters
Bulk Message Templates:
Compass’ Bulk Message Tool is a powerful way to reach hundreds of members of your sphere at once with a personalized email, saving you time, and driving tangible results (Agents that sent 2 or more Bulk Messages in Q1’20 averaged almost 2x the amount of transactions in Q2/Q3’20 compared to those that did not).
We’ve written local templates for you to use — just personalize and hit send! (Pro tip: copy and paste this content into a postcard in Marketing Center to make your print marketing even quicker!)
Newsletters:
We’ve got your monthly newsletter to your sphere covered with our regional monthly newsletters. Featuring a blend of lifestyle and market-based content, establish yourself as an expert on all parts of your region with these fun newsletters. Pro tip: customize it further and add in a featured listing!
Keep your sphere up to date with news about the luxury market with Compass’ two monthly luxury newsletters:
— Compass Curated | January 2023
— Luxury Trends | January 2023
— 2022 Ultra Luxury Market Report
Paid Marketing
Postcard
If mailing a monthly piece to your sphere or a farming area is part of your marketing plan, we’ve got you covered with this monthly mailer! With print marketing, consistency is key. To get the most return on your investment, send a print piece either monthly or quarterly, not as a one off. (Pro tip: remember you can edit the text in Marketing Center, if you want to make these even more hyperlocal!)
— National Pizza Day — CO Pizza Restaurants
Other recommended postcards:
Digital Advertising
With Compass Digital Ads, you can target your sphere with brand, listing, or open house ads on both Facebook and Instagram. Get started with Digital Ads here. We recommend running at least one a month, with a duration of at least 10 days, spending at least $10 a day, to get the most ROI.
Monthly Marketing Plan Schedule
Need help timing your marketing plan? Follow the schedule below!
Reminder: we have a LOT more ready-made social media content published by our national marketing team. For a comprehensive social media calendar, click here.