Compass Colorado SOI Monthly Marketing Plans

January 2024 Marketing Plan

Make implementing your monthly sphere marketing plan a breeze with our ready-made local content.

Questions? Contact agentexperience@compass.com

Want an Action Plan to keep yourself on track? Check it out here!

 

No Cost Marketing


SOCIAL MEDIA
Local Colorado Assets

Our local design team has created local, timely Colorado social media assets for you to share this month. We recommend posting at least 2-3 times a week on social media, and remember to engage with your audience’s posts!

  1. Colorado Ice Skating Rinks - post, story

  2. Favorite Winter Tradition - post, story

  3. CO January Events - post, story

  4. Winter Interior Design Trends - post, story

  5. November Market Stats

    — Denver Metro & Denver Luxury
    — City of Boulder & Boulder County
    — Aspen: Attached, Detached
    — Vail Valley

And this list is just the social media content exclusive to Colorado! You can find all new local and national social content on Marketing Center. Remember, there’s new pre-made social media content published to Marketing Center multiple times every week!

 

Social Media Content Calendar

EMAIL
Bulk Messages and Newsletters

Bulk Message Templates:

Compass’ Bulk Message Tool is a powerful way to reach hundreds of members of your sphere at once with a personalized email, saving you time, and driving tangible results (Agents that sent 2 or more Bulk Messages in Q1’20 averaged almost 2x the amount of transactions in Q2/Q3’20 compared to those that did not).

We’ve written local templates for you to use — just personalize and hit send! (Pro tip: copy and paste this content into a postcard in Marketing Center to make your print marketing even quicker!)

— Winter Interior Design Trends
— Colorado Ice Skating Rinks


Newsletters:

We’ve got your monthly newsletter to your sphere covered with our regional monthly newsletters. Featuring a blend of lifestyle and market-based content, establish yourself as an expert on all parts of your region with these fun newsletters. Pro tip: customize it further and add in a featured listing!

— Denver Newsletter
— Boulder Newsletter
— Aspen Newsletter
— Vail Newsletter

 

Paid Marketing

 

Postcard

If mailing a monthly piece to your sphere or a farming area is part of your marketing plan, we’ve got you covered with this monthly mailer! With print marketing, consistency is key. To get the most return on your investment, send a print piece either monthly or quarterly, not as a one off. (Pro tip: remember you can edit the text in Marketing Center, if you want to make these even more hyperlocal!)

— Favorite Winter Tradition
— Denver Nuggets Schedule


 

Digital Advertising

With Compass Digital Ads, you can target your sphere with brand, listing, or open house ads on both Facebook and Instagram. Get started with Digital Ads here. We recommend running at least one a month, with a duration of at least 10 days, spending at least $10 a day, to get the most ROI.