Compass Colorado SOI Monthly Marketing Plans
September 2023 Marketing Plan
Make implementing your monthly sphere marketing plan a breeze with our ready-made local content.
Questions? Contact agentexperience@compass.com
Want an Action Plan to keep yourself on track? Check it out here!
No Cost Marketing
Social Media: Local Colorado Assets
Our local design team has created local, timely Colorado social media assets for you to share this month. We recommend posting at least 2-3 times a week on social media, and remember to engage with your audience’s posts!
July Market Stats (August stats release ~Sept 10th)
— Denver Metro & Denver Luxury
— City of Boulder & Boulder County
— Aspen: Attached, Detached
— Vail Valley
And this list is just the social media content exclusive to Colorado! You can find all new local and national social content on Marketing Center. Remember, there’s new pre-made social media content published to Marketing Center multiple times every week!
Social Media Content Calendar
Email: Bulk Messages and Newsletters
Bulk Message Templates:
Compass’ Bulk Message Tool is a powerful way to reach hundreds of members of your sphere at once with a personalized email, saving you time, and driving tangible results (Agents that sent 2 or more Bulk Messages in Q1’20 averaged almost 2x the amount of transactions in Q2/Q3’20 compared to those that did not).
We’ve written local templates for you to use — just personalize and hit send! (Pro tip: copy and paste this content into a postcard in Marketing Center to make your print marketing even quicker!)
— Colorado September Events
— Leaf Peeping in Colorado
Newsletters:
We’ve got your monthly newsletter to your sphere covered with our regional monthly newsletters. Featuring a blend of lifestyle and market-based content, establish yourself as an expert on all parts of your region with these fun newsletters. Pro tip: customize it further and add in a featured listing!
— Denver Newsletter
— Boulder Newsletter
— Aspen Newsletter
— Vail Newsletter
Keep your sphere up to date with news about the luxury market with Compass’ luxury newsletters:
— Compass Curated | August 2023
— Luxury Trends | August 2023
— 2023 Mid-Year Ultra-Luxury Report
Paid Marketing
Postcard
If mailing a monthly piece to your sphere or a farming area is part of your marketing plan, we’ve got you covered with this monthly mailer! With print marketing, consistency is key. To get the most return on your investment, send a print piece either monthly or quarterly, not as a one off. (Pro tip: remember you can edit the text in Marketing Center, if you want to make these even more hyperlocal!)
— Leaf Peeping in Colorado
— Denver Nuggets Schedule
Other recommended postcards:
— Colorado Front Range Market Report - Q2
— OriginPoint Postcard
Digital Advertising
With Compass Digital Ads, you can target your sphere with brand, listing, or open house ads on both Facebook and Instagram. Get started with Digital Ads here. We recommend running at least one a month, with a duration of at least 10 days, spending at least $10 a day, to get the most ROI.
